Privacy policy
TUFWEAR Privacy Policy
Last updated: May 2, 2025
At TUFWEAR, your privacy matters. This Privacy Policy explains how we collect, use, and disclose your personal information when you use our website and services.
By using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.
About TUFWEAR
TUFWEAR is a family-owned printing and apparel business from Māngere, New Zealand. Founded in 2021 by Dots Uasike, “TUF” stands for “The Uasike Family.” What started as a hobby is now a growing brand serving customers across New Zealand and Australia.
We specialize in custom apparel, urban streetwear, and are expanding into inclusive activewear. We believe fitness is for everyone — beginners, the oversized, and every body in between. From NZ to AUS, we’re here to make space for everyone.
TUFWEAR: “From the hood to the coast.”
Changes to This Policy
We may update this Privacy Policy occasionally to reflect operational, legal, or regulatory changes. We will always update the “Last Updated” date and post the revised version here.
What We Collect
We collect personal information when you interact with our Site or place an order. This includes:
Information You Provide:
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Name, address, email, and phone number
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Order and shipping information
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Account login and support details
Automatically Collected Information:
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Usage data through cookies (e.g., IP address, device/browser info, site activity)
Information from Third Parties:
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Shopify and payment processors (to fulfill orders)
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Marketing and analytics partners
How We Use Your Information
We use your personal information to:
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Provide Products and Services: Process orders, manage accounts, ship goods, and communicate updates
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Marketing: Send promotions or offers (you can opt out anytime)
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Fraud Prevention: Protect against unauthorized use or fraud
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Support & Improvement: Provide customer service and enhance our Site
Cookies
We use cookies and similar tools to:
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Improve your shopping experience
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Analyze usage and performance
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Personalize content and advertising
You can disable cookies through your browser, but some features may not work properly. Learn more at Shopify’s cookie policy.
Who We Share Your Info With
We only share information with trusted partners when necessary:
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Vendors: Payment processors, hosting, customer service
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Marketing partners: To tailor promotions
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Legal reasons: To comply with law or protect our rights
We do not sell or share your sensitive information without your consent.
Your Privacy Rights
Depending on your location, you may have the right to:
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Access your data
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Correct or delete information
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Request a copy of your data
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Restrict or object to processing
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Withdraw consent
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Appeal decisions or file complaints
To exercise your rights, email us at sales@tufwear.com.
Data Security & Retention
We take data security seriously, but no system is 100% secure. We recommend not sharing sensitive info through unencrypted channels.
We retain your data as long as needed to fulfill orders, provide services, or comply with legal obligations.
Contact Us
For any questions about this Privacy Policy or to exercise your rights, please contact us at:
