Get To Know Us

TUFWEAR is a family-owned printing and apparel business originated from Mangere, New Zealand. Founded in 2021 by Dots Uasike, the name TUF is an acronym for “The Uasike Family.” What began as a simple hobby has since evolved into a thriving business, expanding its reach across the shores of Australia.

Specializing in custom designs and prints for all your apparel needs, offering everything from sports uniforms to urban streetwear.

TUFWEAR aims to expand into the activewear market while also increasing its support for local sports teams.

At TUFWEAR , we design gym gear for real people — not just the stereotypical gym-goer, but for those often overlooked: the oversized, the beginners, the ones who are just starting out and deserve to feel confident from day one. We were sick of seeing stylish activewear made only for certain body types — so we built a brand that changes that.

Run by family, powered by purpose, and driven by inclusivity, TUFWEAR creates high-quality, comfortable, and stylish gym wear for all shapes and sizes. Because fitness should never be about fitting in — it’s about showing up.

From NZ to AUS — we’re here to make space for everyone. TUFWEAR : “From the hood to the coast”